Some of our NAWA Signature Artists are also recognized authors who have published their work in books, articles, and papers both online, and offline. Their writing is as diverse as their artwork, covering fiction, non-fiction, academic research, poetry, children’s books and more.

A standard set of questions has been proposed to each of our Artist/Authors. These are Elena’s replies.

NAWA is pleased to introduce Elena Zelenina.

Elena Zelenina – NAWA Signature Artist/Author

Question: What are you focused on in your writing?

“I am deeply focused on guiding individuals towards becoming prolific artists by facilitating their personal ‘aha’ moments of concise awakening. That is what my art method book “Art Completes: Exercises to Develop Your Individual Vision, Self-Expression & Artistic Selft” Throughout my creative journey, I’ve been captivated by the process of connecting the dots and unraveling the mysteries of the universe. This quest has been with me since my early 20s, leading me to discover invaluable shortcuts. I am passionate about sharing these insights with fellow explorers eager to engage with the world armed with nothing but a pencil and brush and a sense of wonder.

I am also deeply drawn to the world of fairy tales, where I can weave stories that entertain and impart knowledge about art and the profound life lessons I’ve uncovered. This enchanting approach goes beyond the confines of traditional art method books I’ve authored. Embracing the magical format of fairy tales, I am excited to embark on this new avenue of creativity. Through these tales, I aim to captivate readers and lead them on journeys of discovery, sparking their imagination and sharing the insights I’ve gained about life and the artistic journey.

What drew you to the subject matter of your work?

“My family’s artistic background has deeply influenced my journey into this subject matter. Growing up surrounded by artists, the studio became my second home from an early age. Initially, my artistic endeavors were simply a way to unwind and find solace through drawing and painting. Interestingly, I never intended to become an artist or an art educator.

However, a pivotal moment came when my daughter was diagnosed with a learning disability. In pursuing effective solutions, I turned to art as a tool for her development and discovered its remarkable impact. Realizing that the art classes I envisioned for her didn’t exist, I established a school of arts in our small town. Over 11 years, I managed the school and taught students of all ages, which solidified my approach to teaching art skills.

Initially, I began documenting my insights for personal reference, recognizing how easily we forget the remarkable moments we encounter. This documentation eventually evolved into a more comprehensive endeavor. I aimed to synthesize my experiences, lessons, and teaching methods into a cohesive body of work. Through writing, I’ve shared my journey from accidental artist to devoted art educator and the profound impact art can have on people.

What type of writing do you do? Fiction, non-fiction, sub-sections, etc.

“My writing spans multiple genres, primarily focusing on non-fiction, though I also venture into the realm of fiction with a unique twist. The core of my writing centers around sharing my experiences and insights as an artist, art educator, and a human being. I create non-fiction pieces that delve into the world of art, offering practical advice, teaching methodologies, and glimpses into the transformative power of creative expression.

In addition, I have a deep affection for fairy tales and magical narratives. I’ve crafted fictional stories that blend enchanting elements with the wisdom accumulated through my artistic journey. These tales serve as a captivating vehicle for sharing knowledge and life lessons in a format that resonates with young readers.

Furthermore, I have explored sub-sections within my writing, ranging from personal reflections on my artistic path to instructional guides that delve into the nuances of various art techniques.

Who are you writing for? Who is your target audience?

My art method book titled ‘Art Completes’ is specifically designed for adults and mature older teenagers passionate about exploring their artistic abilities through art. This book is a comprehensive guide, offering practical insights and techniques to help with a creative journey or enhance artistic talents. (Ed Note: “Art Completes” is available on Amazon)

On the other hand, my fairy tales are crafted with young kids and parents in mind. These stories are meant to captivate children’s imaginations while providing a source of inspiration and life lessons.

I love to share my artistic experiences and insights in a way that resonates with different stages of life; someone might want to refine their art skills, and a parent might want to foster a love for creativity and art in their children.

Is your written work related to your artwork? If so, How?

Absolutely, my written work is intricately connected to my artwork. I often find inspiration from my creative processes, which inform the advice, techniques, and perspectives I offer in my art method book ‘Art Completes.’ The guidance I provide is practical and derived from firsthand exploration.

I also use my artwork as illustrations for the fairy tales I write. These visual components enhance the magical narratives, bringing the stories to life and offering readers a vivid glimpse into the imaginative worlds I aim to portray.

In essence, my written work and my artwork are in harmony.

How often do you write?

I write frequently, although painting comes more naturally to me, making writing a process that requires overcoming a certain level of resistance. Writing and painting demand different types of energy from me. While painting feels more effortless and intuitive, writing tends to be a slower, more deliberate process. There are moments when impatience creeps in, especially when the pace of writing contrasts with the flow of ideas I experience during painting.

Despite the challenges, I recognize the value of writing as a medium to share my insights, stories, and expertise. I consciously try to carve out time for writing, setting aside moments when I can immerse myself in the world of words and translate my thoughts into meaningful written pieces. It’s a dynamic balance between the two creative outlets.

How do you balance your writing with your studio practice?

Balancing my writing with my studio practice is an intricate dance often involving weaving the two activities together. At times, they seamlessly intertwine, and I find myself switching between writing and studio work as natural breaks. The intensity with which I immerse myself in each activity is significant, and this dichotomy creates a sense of relaxation through the change of focus.

There are moments when my writing and studio practice align, and I may reflect on my artistic experiences while writing, which fuels my visual creations. Conversely, my time in the studio can lead to moments of inspiration I’m eager to capture in writing.

The fluidity between these two pursuits maintains a dynamic balance; it allows me to explore the depths of both writing and art, drawing from their respective intensities while finding a workable rhythm in the transitions between them.

When did you write your works?

My writing journey began when I established the art school in 2003. At that point, I recognized the need to elucidate numerous concepts related to art and teaching methods. This initial writing phase involved documenting my thoughts and insights to better communicate with my students.

The culmination of these efforts led to the publishing of my first book in 2014, “Art To The Rescue,” which was a book for parents with children with learning disabilities to share what worked for me and my daughter. This marked the official entry into the realm of published authorship.

In 2018, I reached another milestone with the publication of ‘Art Completes.’ This art method book brought together years of practical wisdom and artistic insights; I added a chapter for parents to this book in 2022.

Thus, my journey in writing has evolved over the years, starting as a means to explain concepts to my students and eventually creating published works that encapsulate my artistic journey and instructional expertise.

How and where have your works been published? Online? Print?

My works have been self-published in print and online formats in the US and Russia.

Combining print and online publishing has provided a versatile approach to sharing in physical and digital spaces.

How do you market your written work?

My marketing strategy involves a multifaceted approach to connect with potential readers.

1. Media Interviews:I’ve engaged with blogs, magazines, and radio shows to share my insights, experiences, and the ideas behind my written works. These interviews provide a platform to connect with readers interested in art, creativity, and personal development.
2. Direct Distribution:Distributing my book directly to my students at workshops effectively introduces them to my written work. It also helps build a personal connection and foster a sense of community around my teachings.
3. Social Media Engagement:I’ve collaborated with influencers who resonate with my message. Their endorsement and engagement with my content have helped expand my reach and connect with new audiences who share an interest in art and personal growth.
4. Online Presence:Maintaining an active online presence through my website, blog, and social media platforms allows me to share articles, excerpts, and insights from my written works.
5. Workshops and Events:Hosting workshops and events allows me to teach and connect with participants and showcase and sell my written works as valuable resources for further learning.
6. Collaborations:Partnering with other artists, educators, or organizations can broaden the reach of my written work. Collaborations introduce my content to new audiences and create a symbiotic exchange of ideas.

I aim to create a comprehensive marketing approach, and I need a team to bring a stronger voice to my book.

Do you do book readings? Promo tours? Library lectures?

Book readings are a part of my plans, especially after my fairy tale is completed.

As for a promotional tour, it’s a dream I’ve nurtured for several years, and I am excited to see it come to fruition. I envision combining my book tour with an art show, creating a unique experience for people to engage with my artistic journey in a multifaceted manner and open up their creative flow as well.

Library lectures have been a rewarding experience for me. I enjoy sharing my insights, experiences, and teachings with an engaged audience in a setting that fosters learning and exploration.

Where can people access your publications? Links? Libraries?

You can visit my website at this link:

In a few sentences, tell us who and why people might feel compelled to read your publications.

Readers who seek to unlock their artistic potential, embark on a journey of creative self-discovery, and uncover the magic of storytelling will find my publications deeply compelling. Art enthusiasts, aspiring artists, and parents looking to foster creativity in their children will discover practical guidance and inspirational insights. Those intrigued by the fusion of imagination and wisdom and individuals drawn to unconventional teaching methods that resonate with personal experiences will be captivated by my works’ unique blend of art, instruction, and self-discovery.

Thank you for sharing this Elena! We are so pleased that you have become such a significant contributor to NAWA with this interview but also as Chair of the Membership Committee. In that role you have introduced the Round Table series of Professional Business Practices and the Imaginary Playground, a project with NAWA Artist/Educators. We look forward to learning about and taking part in your next series of innovations which adds to the NAWA Educates platform and benefits all our members.

Mary Ahern – NAWA Signature Member
Chair Public Relations Committee

Visit the Elena Zelenina NAWA Signature Member Gallery at this link