To clarify the role of the PR Committee in NAWA we asked  Claude AI the following question:

What does a public relations committee do in a non-profit organization?

This is the AI reply:

In a non-profit organization, a public relations (PR) committee typically plays a crucial role in promoting the organization’s mission, activities, and achievements to various stakeholders and the general public. Here are some of the key responsibilities of a public relations committee in a non-profit organization:

1. Branding and messaging: The PR committee develops and maintains a consistent brand image and messaging for the organization. This includes creating key messages, slogans, and visual branding elements that effectively communicate the organization’s values and goals.
2. Media relations:The committee acts as the liaison between the organization and the media outlets. They are responsible for pitching story ideas, writing press releases, and coordinating media interviews and events to generate positive media coverage and raise awareness about the organization’s work.
3. Community outreach:The PR committee helps to promote the organization’s activities and events within the local community. This may involve organizing community events, participating in local fairs or festivals, and developing partnerships with other organizations or businesses.
4. Social media management:In today’s digital age, a strong social media presence is essential for non-profits. The PR committee develops and implements social media strategies, creates engaging content, and manages the organization’s social media accounts to reach and engage with supporters and potential donors.
5. Donor relations: The committee may be involved in developing and distributing promotional materials, such as newsletters, annual reports, or direct mail campaigns, to keep donors informed about the organization’s achievements and fundraising efforts.
6. Volunteer recruitment and recognition: The committee may assist in recruiting and recognizing volunteers, which is crucial for many non-profit organizations. This can involve creating promotional materials, organizing volunteer appreciation events, or highlighting volunteer stories.

Overall, the public relations committee plays a vital role in building and maintaining a positive image for the non-profit organization, fostering strong relationships with various stakeholders, and promoting the organization’s mission and achievements to the broader community.

A big shoutout to the current Members of the all Volunteer PR Committee are:

Mary Ahern, Jeni Bate, Patrice Boyes, Julie Castillo, RitaMarie Cimini, Penny Dell, Pamela Flynn, Nancy Good, Jen Haefeli, Amy Hutto, Judy Kirtley, Carol Larson, Veronica Lawlor, Gabrielle Mar, Marie Massey, Janet Mishner, Robin Okun, Patricia Richards, Susan Rostan, Patricia Search, Harriet Serenkin, Monica Shulman, Inez Sieben, Jen Sterling, Lauralynn White, Kathleen Zimmerman, Abby Zonies

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Thanks Claude for clarifying our PR Mission from all of us on the PR Committee Team!

PS. We are always looking for new members to join the PR Team. If you’re interested or just want to know more, please contact:

Mary Ahern. PR Chair at: Chair_PublicRelations@theNAWA.org